Important Domain Name Tips Before Purchase
First Up Keyword Research
A short video to get you thinking!
1. Use business name or keywords in the domain
While keywords are important, don’t go overboard with domain length. Try to describe the domain with keywords of your business name and or services you offer.
Here’s a link to 10 great free Keyword planner tools:
2. Using TRADE MARKS
You don’t want to accidentally use someone else’s trademark name or get accused of copyrighting.
By not following simple rules could result in huge legal issues that could cost you taken to court. Do your research to see if the names you want aren’t already in use by Business Names or by Trade Mark protected.
You can check for Trademarks here: https://search.ipaustralia.gov.au/trademarks/search/quick
3. Try keeping the domain name short and easy
While keywords are important, don’t go overboard with domain length. It’s better to have a domain name that’s short and something that’s easy to remember.
If your domain name is long and complex and you risk your potential customers misspelling when typing. Keeping it short and simple is the way to go.
It’s also highly recommended to keep the domain name under 15 characters in length. This has a small but important effect on SEO.
4. Try keeping the domain name short and easy
While keywords are important, don’t go overboard with domain length. It’s better to have a domain name that’s short and something that’s easy to remember.
Try and keep it short and sweet and preferably no longer than 15 letter long between the (https://) and the (.com.au). Example demo with 15 letters; (https://xxxxxxxxxxxxxxx.com.au).
If your domain name is long and complex and you risk your potential customers misspelling when typing. Keeping it short and simple is the way to go.
It’s also highly recommended to keep the domain name under 15 characters in length. This has a small but important effect on SEO.
5. Allow the domain to target your area or niche
If your business name is small and is local trader you may want to consider including your city or state in your domain name to make it easy for local customers to find and remember.
Example: If you had a Flower shop named Flowers Galore and you were just a local shop in town or city called Camden NSW Australia you could have a domain name like shown below:
camdenflowers.com.au
OR
flowerscamden.com.au
Alternately you can always go the whole length including the full business name like:
flowersgalorecamden.com.au
If you were a Mechanic in Camden NSW Australia you could use something like:
mechanicscamden.com.au
OR
enginerepairscamden.com.au
This definitely helps improve your ranks on search engines which increases traffic.
6. Avoid the use of numbers and hyphens
Beware of creating a domain names with hyphens or numbers.
Some people like to think this is good as they see it as a separation between words for search engines, but search engines are smart enough to know the difference.
Example: People don’t know if you’re using a numeral (5) or spelled out as (five) or they forget to insert the dash ( – ).
