Important Domain Name Tips Before Purchase

First Up Keyword Research

A short video to get you thinking!

1. Use keywords in the domain name

While keywords are important, don’t go overboard with domain length. Try to describe with keywords your business and the services you offer.

Here’s a link to 10 great free Keyword planner tools:

https://ahrefs.com/blog/free-keyword-research-tools

2. Definitely stay away from TRADE MARKS

You don’t want to accidentally use a trademark name or get accused of copyrighting.

By not following rules could result in huge legal issues that could cost you a tonnes of money and taken to court.

You can check for Trademarks here: https://search.ipaustralia.gov.au/trademarks/search/quick

3. Try keeping the domain name short and easy

While keywords are important, don’t go overboard with domain length. It’s better to have a domain name that’s short and something that’s easy to remember.

If your domain name is long and complex and you risk your potential customers misspelling when typing. Keeping it short and simple is the way to go.

It’s also highly recommended to keep the domain name under 15 characters in length. This has a small but important effect on SEO.

4. Try keeping the domain name short and easy

While keywords are important, don’t go overboard with domain length. It’s better to have a domain name that’s short and something that’s easy to remember.

If your domain name is long and complex and you risk your potential customers misspelling when typing. Keeping it short and simple is the way to go.

It’s also highly recommended to keep the domain name under 15 characters in length. This has a small but important effect on SEO.

5. Allow the domain to target your area or niche

If your business name is small and is local trader you may want to consider including your city or state in your domain name to make it easy for local customers to find and remember.

Example: If you had a Flower shop named Flowers Galore and you were just a local shop in town or city called Camden NSW Australia you could have a domain name like shown below:

camdenflowers.com.au

or

flowerscamden.com.au

Alternately you can always go the whole length including the full business name like:

flowersgalorecamden.com.au

If you were a Mechanic in Camden NSW Australia you could use something like:

mechanicscamden.com.au

OR

enginerepairscamden.com.au

This definitely helps improve your ranks on search engines which increases traffic.

6. Avoid the use of numbers and hyphens

Beware of creating a domain names with hyphens as they can be a sign of spam domains which you do not want to be associated with.

People like to think that it’s a separation between words for search engines, but search engines are smart enough to know the difference.

Example: People don’t know if you’re using a numeral (5) or it’s spelled out as (five) or they forget to insert the dash ( – ).

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